There’s a sort of false idea out there, and historians try very hard to avoid it. It’s the myth of constant, upward progress. You can’t say that tomorrow will always be better and more liberated than today. For instance, it might be Sunday today, and you have work on Monday. Sometimes, things go backwards.
Think about the last time you were trapped in a corn maze, followed by a bunch of hayseed rurals with chainsaws. It’s a common occurrence, one that happens to the average American 8.3 times over the course of their lives. You didn’t always go forward until you reached the exit and got to your car, which mysteriously didn’t start until the very last second. No, you had to backtrack once in awhile when you went down a bad path and ended up at a dead end.
Corporations love this idea of constant, forward improvement, because it means they don’t have to work to make the improvements actually improve anything at all. The longer they hold onto a product, the more they can change it. And, if they tell you that all change is an improvement, and that things keep getting better, then this change will be for the better, too. Did it instead completely ruin your day, and the day of everyone you love, plus the guy on the subway you complained to about it? Then they must not have changed it enough.
Your average artist, too, probably hits the equivalent of the “undo” button more than they write a word, or draw a line, or paint a line, or god damn it painting and drawing are basically the same thing backspace backspace backspace. That iteration, that constant give-and-take, is what makes something really shine. It can only be accomplished by the beautiful human spirit, and more importantly, a person with actual taste. Which is why a corporation can never attempt it, unless that corporation is mysteriously co-opted by a group of renegade artists which undetectably set up shop inside its body, botfly-esque, and consume its immense resources (free coffee, toilet paper, air conditioning) to crank out mysterious, confusing works that confound the human spirit.
What I’m trying to say is, if you see a new Ford on the road, don’t expect it to be any better at not running over pedestrians than it was last week. However, it will do a really cool celebratory donut right afterward, which is a type of progress.